Branding For Magic Fiber
My Role: Creative Lead, Art Direction, Design
Pinch Magic Fiber lives up to their name– magic. With so many satisfied customers and a kick-ass product, Modifly wanted to take Pinch to a new level. Instead of scraping the whole visual identity, we decided revamp it; we introduced a new, brighter color palette and approached the packaging with a bold eye. As the Creative Lead and main designer on the account, I led the creative direction for the project and executed all visual elements from packaging to the brand guide.
The Ask
Pinch had gained a loyal consumer base with a fantastic product and engaging messaging; however, they felt their visual identity fell flat. They needed their brand to look just as bold as they sounded. Along these requests, we needed to define their brand standards, creating structure but also allowing for flexibility as their product line grew.
The Outcome
We expanded their color palette, matching the boldness of the brand’s voice and bringing more impact and excitement into the packaging. An icon system helped visualize their key brand benefits and support claims in paid media and on landing pages, creating consistency through all channels. Logos were refined, and we introduced an icon logo to use on everything from packaging to business cards.
